Archive for February 2026
Part 2: Giving Tuesday 2025 – What Actually Resonated
As I stated last week, preparation for Giving Tuesday starts before December. I recently participated in a webinar offered by Gravyty which unpacked Giving Tuesday 2025 data. I’m sharing what I learned with you through a 3-part series. If Part 1 was about infrastructure, then Part 2 is about emotion. What I’m calling: Campaign Themes,…
Read MoreWhat Giving Tuesday 2025 Taught Us (And What Smart Nonprofits Are Doing Next): A 3-Part Series
I realize that Giving Tuesday is MANY months away, but I recently participated in a workshop offered by Gravyty which unpacked Giving Tuesday 2025 data. Over the next three weeks, I want to share their insights with you. First up: Timing, Forms & Friction – The Infrastructure of a Winning Giving Tuesday Giving Tuesday is…
Read MoreReviewing & Adjusting Your Fundraising Plan: How Reflection Fuels Sustainability
A fundraising plan is not meant to be perfect. It’s meant to be useful. And the final step in effective fundraising planning—reviewing and adjusting your plan—is where usefulness turns into long-term sustainability. Too often, teams either avoid this step altogether or approach it only when something feels “off.” But regular reflection isn’t a sign that…
Read MoreTracking Progress & Measuring Success: How to Know Your Fundraising Is Working
By the time many organizations reach this stage of fundraising planning, they’ve already done a lot of hard work. Goals have been set. Activities have been chosen. Roles have been assigned. Now comes the step that turns effort into clarity: tracking progress and measuring success. For staff members, this step can feel intimidating—or even unnecessary—especially…
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