Asset Framing

A step-by-step guide to telling stories that honor dignity, spark connection, and inspire support By now, you’ve learned what asset framing is, why it matters, and how it transforms real organizations. The final step is learning how to apply it—simply and powerfully—to your own storytelling, proposals, and campaigns. Whether you’re writing a grant, designing a…

You’ve learned what asset framing is and why it matters. But what does it actually look like in practice? Let’s explore how a few organizations have used this approach to reshape narratives—and transform outcomes for their communities. 1. In-Depth Example: BMe Community — Reframing Black Narratives of Genius For decades, media and philanthropy often described…

The science, psychology, and heart behind redefining your narrative Last week, we introduced asset framing — a storytelling approach that begins with strengths, not struggles. Today, we’re digging into why that shift matters so much — not just emotionally, but psychologically and strategically. What Asset Framing Really Means Coined by Trabian Shorters, asset framing is…

How storytelling can redefine how funders, partners, and communities see you What happens when someone’s humanity is reduced to a label — “broken,” “needy,” “at risk”? In a powerful stand-up clip, comedian Josh Johnson explores how easy it becomes to dismiss people once we strip away their value and individuality. He’s talking about comedy —…