Giving Tuesday
Part 3: Where Donors Came From — And What Smart Organizations Did About It
This is the final installment of my three part series based on what I learned from the Gravyty webinar which unpacked Giving Tuesday 2025 data. If Part 1 was about infrastructure and Part 2 was about emotional clarity, then Part 3 is about amplification. What I’m calling: Discovery, Ambassadors & Managing Expectations Because even the…
Read MorePart 2: Giving Tuesday 2025 – What Actually Resonated
As I stated last week, preparation for Giving Tuesday starts before December. I recently participated in a webinar offered by Gravyty which unpacked Giving Tuesday 2025 data. I’m sharing what I learned with you through a 3-part series. If Part 1 was about infrastructure, then Part 2 is about emotion. What I’m calling: Campaign Themes,…
Read MoreWhat Giving Tuesday 2025 Taught Us (And What Smart Nonprofits Are Doing Next): A 3-Part Series
I realize that Giving Tuesday is MANY months away, but I recently participated in a workshop offered by Gravyty which unpacked Giving Tuesday 2025 data. Over the next three weeks, I want to share their insights with you. First up: Timing, Forms & Friction – The Infrastructure of a Winning Giving Tuesday Giving Tuesday is…
Read MoreFeeling Ghosted by Donors? How to Win Their Hearts Back Before the Next Giving Tuesday
By: Heart for the Community So you matched with a donor once. They liked your Instagram post, maybe slid you a $10 gift through your GiveButter campaign… but then? Silence. Crickets. Ghosted! If this feels familiar, don’t panic. You’re not unlovable — you might just need to put a little more heart and consistency into…
Read MoreSmall But Mighty: Giving Tuesday Campaign Strategies That Work
By: Heart for the Community Let’s be honest: we all love big romantic gestures — fireworks and love songs. But when it comes to Giving Tuesday, most small nonprofits are working with more cupcakes and Canva than skywriting and stadium billboards. And guess what? That’s more than enough. Here are real, low-cost, high-heart Giving Tuesday…
Read MoreHow Small Nonprofits Can Leverage the Biggest Fundraising Day of the Year
By: Heart for the Community So you’re sold on Giving Tuesday… now what? In our last blog, we broke down the history of Giving Tuesday and why smaller nonprofits absolutely deserve a seat at the donor table. Now it’s time to move from theory to action, because buzzwords don’t build budgets. This second post in…
Read MoreGiving Tuesday, Big Opportunity: Why Small Nonprofits Should Show Up and Show Out
By: Heart for the Community Let’s talk Giving Tuesday. No, not “Cyber Monday’s less famous cousin” — although, yes, it does show up right after Black Friday, Small Business Saturday, and every other holiday that seems to demand your attention (and your credit card). Giving Tuesday is the day we shift from consumer mode into…
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