As I stated last week, preparation for Giving Tuesday starts before December.  I recently participated in a webinar offered by Gravyty which unpacked Giving Tuesday 2025 data. I’m sharing what I learned with you through a 3-part series.  If Part 1 was about infrastructure, then Part 2 is about emotion. What I’m calling: Campaign Themes,…

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A fundraising plan is not meant to be perfect. It’s meant to be useful. And the final step in effective fundraising planning—reviewing and adjusting your plan—is where usefulness turns into long-term sustainability. Too often, teams either avoid this step altogether or approach it only when something feels “off.” But regular reflection isn’t a sign that…

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By the time many organizations reach this stage of fundraising planning, they’ve already done a lot of hard work. Goals have been set. Activities have been chosen. Roles have been assigned. Now comes the step that turns effort into clarity: tracking progress and measuring success. For staff members, this step can feel intimidating—or even unnecessary—especially…

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In our last newsletter, we focused on the importance of setting SMART fundraising goals — clear, measurable, and grounded in reality. That step is essential, but it’s only part of the work. Once you know what you need to raise, the next (and often trickier) question is, “How are we actually going to raise it?”…

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Goal: Understand what worked, what didn’t, and where to focus your energy in 2026. 1. Gather All Relevant Data 💗 Collect the full picture before analyzing. 2. Create a Master List of Fundraising Activities 💗 Looking at the information you gathered, document everything that brought in revenue the previous year. List each activity separately so…

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Last week we looked at when you should begin to craft your fundraising plan, this week we look at how – its components. You don’t need fancy software or an army of consultants (though they can help 🙂). Many successful nonprofits start with a simple document or spreadsheet. At minimum, your plan should answer these…

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