This is the final installment of my three part series based on what I learned from the Gravyty webinar which unpacked Giving Tuesday 2025 data.   If Part 1 was about infrastructure and Part 2 was about emotional clarity, then Part 3 is about amplification. What I’m calling: Discovery, Ambassadors & Managing Expectations Because even the…

Read More

As I stated last week, preparation for Giving Tuesday starts before December.  I recently participated in a webinar offered by Gravyty which unpacked Giving Tuesday 2025 data. I’m sharing what I learned with you through a 3-part series.  If Part 1 was about infrastructure, then Part 2 is about emotion. What I’m calling: Campaign Themes,…

Read More

A fundraising plan is not meant to be perfect. It’s meant to be useful. And the final step in effective fundraising planning—reviewing and adjusting your plan—is where usefulness turns into long-term sustainability. Too often, teams either avoid this step altogether or approach it only when something feels “off.” But regular reflection isn’t a sign that…

Read More

By the time many organizations reach this stage of fundraising planning, they’ve already done a lot of hard work. Goals have been set. Activities have been chosen. Roles have been assigned. Now comes the step that turns effort into clarity: tracking progress and measuring success. For staff members, this step can feel intimidating—or even unnecessary—especially…

Read More

In our last newsletter, we focused on the importance of setting SMART fundraising goals — clear, measurable, and grounded in reality. That step is essential, but it’s only part of the work. Once you know what you need to raise, the next (and often trickier) question is, “How are we actually going to raise it?”…

Read More