A step-by-step guide to telling stories that honor dignity, spark connection, and inspire support By now, you’ve learned what asset framing is, why it matters, and how it transforms real organizations. The final step is learning how to apply it—simply and powerfully—to your own storytelling, proposals, and campaigns. Whether you’re writing a grant, designing a…

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You’ve learned what asset framing is and why it matters. But what does it actually look like in practice? Let’s explore how a few organizations have used this approach to reshape narratives—and transform outcomes for their communities. 1. In-Depth Example: BMe Community — Reframing Black Narratives of Genius For decades, media and philanthropy often described…

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The science, psychology, and heart behind redefining your narrative Last week, we introduced asset framing — a storytelling approach that begins with strengths, not struggles. Today, we’re digging into why that shift matters so much — not just emotionally, but psychologically and strategically. What Asset Framing Really Means Coined by Trabian Shorters, asset framing is…

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How storytelling can redefine how funders, partners, and communities see you What happens when someone’s humanity is reduced to a label — “broken,” “needy,” “at risk”? In a powerful stand-up clip, comedian Josh Johnson explores how easy it becomes to dismiss people once we strip away their value and individuality. He’s talking about comedy —…

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Over the last few weeks through our Diversification Series, we’ve explored ways your organization can ensure it is not dependent on one income stream. We’ve looked at how to: conduct peer-to-peer fundraising, organize fundraising events beyond galas and golf tournaments, partner with businesses through sponsorships, develop an earned income stream in line with your mission.…

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What Is Peer-to-Peer Fundraising? Peer-to-Peer (P2P) fundraising is simple but powerful tool your donors, board members, volunteers or other community members can use to: 👥 Ask their friends, family, and networks to support your organization💸 Encourage those friends to give because someone they trust asked them❤️ Educate your community that people give to people—not just…

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By: Heart for the Community Consulting If you’ve been following our series here at Heart for the Community, you know we’ve been dishing out relationship advice—with a nonprofit twist Last time: building a loyal donor base.Next time: peer-to-peer fundraising (aka, getting your friends to brag about you). But today? We’re talking about something that can…

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By Heart for the Community Consulting If you’ve ever heard the saying “Don’t put all your eggs in one basket,” you already understand the first rule of nonprofit survival. The truth is, the nonprofit sector doesn’t run on passion alone — it runs on resources. And in 2025, with the political winds shifting hard under…

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