This is Part 2 of a 3 part series on what I learned from @Candid webinar, “Nonprofit Sustainability: Build Strategies That Actually Work.” You can read it here. If Part 1 was about infrastructure, then Part 2 is about income. And not the predictable kind. One of the powerful takeaways from the webinar was simple:…

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This is the final installment of my three part series based on what I learned from the Gravyty webinar which unpacked Giving Tuesday 2025 data.   If Part 1 was about infrastructure and Part 2 was about emotional clarity, then Part 3 is about amplification. What I’m calling: Discovery, Ambassadors & Managing Expectations Because even the…

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As I stated last week, preparation for Giving Tuesday starts before December.  I recently participated in a webinar offered by Gravyty which unpacked Giving Tuesday 2025 data. I’m sharing what I learned with you through a 3-part series.  If Part 1 was about infrastructure, then Part 2 is about emotion. What I’m calling: Campaign Themes,…

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A fundraising plan is not meant to be perfect. It’s meant to be useful. And the final step in effective fundraising planning—reviewing and adjusting your plan—is where usefulness turns into long-term sustainability. Too often, teams either avoid this step altogether or approach it only when something feels “off.” But regular reflection isn’t a sign that…

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By the time many organizations reach this stage of fundraising planning, they’ve already done a lot of hard work. Goals have been set. Activities have been chosen. Roles have been assigned. Now comes the step that turns effort into clarity: tracking progress and measuring success. For staff members, this step can feel intimidating—or even unnecessary—especially…

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